Made in India, for the Indian user
From Ed Sheeran to Kishore Kumar and everything in between, the Indian consumer is quintessentially different in her likes and dislikes from rest of the world. Whether it is her prudence for saving data, her dislike of bulky apps or her love for songs in her native language, the Indian consumer is not one but a mix of hundreds of different user personas. It is this challenge of creating a beautiful and usable product for our varied user bases that keeps us busy everyday.